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Founded in 2020, Birth Order is the #1 online pregnancy gift shop. As a 100% mom-owned and -operated small business, we understand the juggling act of pregnancy alongside everything else life throws your way. We also know firsthand how navigating the vast amount of online information can be overwhelming.

Our Gift Shop has become the go-to for hundreds of customers seeking thoughtful and unique gifts for every stage of pregnancy. We partner with conscious makers to ensure every product meets our high standards for quality and sustainability. We're also committed to exceeding your expectations. That's why our Concierge team provides confidential assistance, tailored to your specific needs and supporting you throughout your incredible journey.

Birth Order is here to be your trusted guide.

What We Believe

Wellness is Critical

Pregnancy can be challenging and every pregnant woman's experience can differ from the next. Prioritizing health and wellness is essential for maintaining presence, patience, and playfulness in pregnancy and beyond.

There's a Better Way to Gift

Whether you're browsing for yourself or a loved one, pregnant women deserve more than just a one-size-fits-all package. We also acknowledge the environmental impact of shipping materials, and aim to reduce and reuse whenever possible.

More Support, Not Less

We are creating a 1:1 personalized shopping experience. We're challenging the status quo that places an unfair burden on pregnant women to know and do everything without guidance or help. Connection is our love language β€” so let's talk!