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What We Believe

What We Believe

Loving Yourself isn’t Vanity, it’s Sanity

Mothering is HARD! We are here to remind moms that small moments to treat themselves go a long way to being the patient, thoughtful, & fun moms they want to be. Who says dads get to have all the fun?

Support All Mothers and Types of Mothers

Mothers are supposed to have all of the answers, but really motherhood is just one big question after another. Is it ok that I had a cocktail (and a cigarette) before I knew I was pregnant, should I circumcise my son, will my baby hate me if I send her to daycare, what’s for dinner??

We believe that all mothers are doing their best and aim to create a community which allows for different versions of that. This includes breastfeeding, chestfeeding, formula feeding, combo feeding, bottle feeding, surrogates, adopted, LGBTQ+, etc. “Mothers.”

We may not always offer products that cater to the nuances of every mothers journey, but strive to and would love to start a dialogue with anyone who has ideas as to how we can improve.

Quality Presentation Matters

Even if distance (or self-distancing) keeps us from hand delivering a gift, you don’t have to sacrifice style. Your best friend deserves something nicer than an Amazon box and we have thought of every detail to ensure their delivery feels special.


We accept that, as an online company, shipping materials are unavoidable. What we don’t accept is that they need to be unsustainable. Our shipping supplies, from boxes and tape to wrapping materials, are made from sustainable sources and compostable/recyclable.